Does My Small Business Really Need a Website?

18 September, 2021

Today, more than ever, your customers expect to find the information they need about your business online. In fact, according to studies, the majority of customers do their own research online before they make a purchase or booking. If you’re running a small business, you might think a website is an overkill, unnecessary or an expense you can’t afford. The reality is that if you don’t have a website your customers may never know about you and the great services and products you have to offer.

The bottom line is that your business, regardless of its size, needs a website. Whether you are a gardening company, a sole trader selling children’s clothes or a photographer, a professionally designed, sales-increasing, brand-differentiating and lead-catching website will help you to make your mark online.

The good news? A website doesn’t have to be expensive, and once it’s set up, it will be there to promote your business and attract customers for years to come. Still on the fence? Let’s take a look at some of the many benefits of creating a small business website.

More affordable and effective than traditional advertising

If you are still relying on newspaper ads and leaflets to get your name out to potential customers, you could be spending more than you need to. A website has a far wider reach than a local newspaper, is available to customers 24/7 and gives your customers additional information about your business such as photos of your latest projects or products, special offers and perhaps even the ability to book services online. 

Reach out to potential and existing customers

A website not only attracts new customers but also helps you to keep your existing customers up to speed with your latest company news, special offers and any new services or products you might be offering. Oh, and if you want to extend your reach beyond your local area, a website is absolutely essential. Whether you want to add a chat app that allows you to speak to customers across the globe, or ship orders to customers thousands of miles away, the world suddenly becomes your oyster when you have a website.

Manage website updates yourself – It’s easier than ever

If you already have a website and it is a pain to update, or you are worried that a new website will take a university degree to manage, don’t worry. Today, it couldn’t be easier to update and manage your website. From editing text to adding photos, today’s website platforms are easy to understand and use. Alternatively, you can still ask your website design company to manage updates if you prefer while you get on with running your business.

Compete on a level playing field

No matter what industry your business is in, a website levels the playing field and allows you to compete seriously with your rivals. Not only will you be presenting your business and all it has to offer in a professional way, but your customers and potential customers will be able to find you quickly and with ease, whether they are using their mobile phone or computer at home.

Website packages to suit your needs and budget

At Sitetype, we offer website design in Swindon to suit the needs and budget of your business. For example, our Start-Up/Small Business Package is ideal for the business just starting out or considering a website for the first time. For one small upfront payment and a manageable monthly fee, we will design a 3-page website that is mobile-friendly, optimised for the search engines and ready for action within 2 weeks.

Get in touch with us today to find out more about our website design services in Swindon and how we can help your business to stand out with a small business website.

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