Why Your Business Needs a New Website
Old websites are a burden.
Unfortunately, I know this from first-hand experience. Fortunately, it was something learnt while working for someone else. The effect the outdated website was having on the business was dramatically negative.
Luckily, for the person I was working for (whom didn’t have the slightest clue that his website was significantly underperforming), I was able to identify this as the reason and help him to address it. With the new website design in place, he began to realise the true potential of his business and the custom he had been missing out on; he regretted not getting in contact with website designers sooner.
So, what exactly constitutes an old, out-of-date website?
Ultimately, it depends, but generally I’d associate the term out-of-date with any website over the age of five years. In many cases, though, it can be far younger than that and be due a revamp.
This may make websites seem short-lived and you might’ve expected yours to remain modern and up-to-date for longer, but that’s just how it goes. That’s just the world we live in — the internet moves fast. You either have to catch the train or risk being left behind.
But is it worth it? How does this have a physical impact on my business?
To be blunt: old websites can be viewed, by many potential clients and customers, as tacky and off-putting. I know that in my personal experience, for example, I’ve been browsing the internet for local restaurants and ended up deciding against numerous ones due to their website putting me off. That’s not to say that these restaurants aren’t good restaurants. These restaurants could be among the best in the world and home to chefs holding Michelin stars etc., but if their website doesn’t look nice and modern and instead looks old and tacky, they will lose out on a good portion of potential custom. It’s happening all over the world.
“Between 70-80% of people research a company online BEFORE visiting or making a purchase with them.”
Studies by Blue Corona show that between 70-80% of people research a company online before visiting or making a purchase with them. Again, this is why it is absolutely crucial that your website keeps up with the ever-increasing standards for online presentation. It is your reputation and future as a business that is on the line. With society relying more and more on the internet with each day that passes, the significance of online presence in the business world is advancing at an exponential rate.
A new website every 10 years isn’t enough anymore — if you waited 10 years and your website only stays up-to-date for 4, how would you replace the customers that you lose out on during the last 6? Don’t make the mistake; don’t let your website outlive its expiry date.
Stay modern and remain aboard the train.