Are Social Media Pages Enough?
“Websites and social media are the top marketing tools used by small businesses”
Studies by Blue Corona have found that websites and social media are the top form of marketing used by large businesses. This also applies to small companies.
With 51% using websites and 48% using social media, it’s evident that the game has changed largely over the last 20 years. The other top form of marketing that makes it into the top three is email marketing — it’s literally all internet-based marketing. You can’t afford to be left behind.
Are social mdia pages enough?
The biggest issue with relying on social media pages is SEO. If someone needs something, whether it be a service or a product etc., the first thing they’ll often do is search Google. If you don’t have a website, you’re not going to rank in the search results for the keywords the potential customer is searching for.
For example, if you were a mechanic in Swindon, Wiltshire and your potential customer searches for “mechanics in Swindon” but you don’t have a website, you’re not going to appear in the search results. They’ll go with a competitor instead.
“A website establishes credibility. It shows that the business is real and taken the time to put out a presentation.”
The same study mentioned in my previous article that found “between 70-80% of people research a company online before visiting or making a purchase with them” also found that it is “usually by visiting a website”. If your customer searches for you on Google but can’t find a website, or if the only one that they do find is old and outdated, they’re going to have a hard time trusting you.
Having a website establishes credibility. It shows that the business is actually real and has taken the time to put out a presentation.”
– Rehan Fernando, CEO at EIGHT25MEDIA
The internet carries the most powerful forms of marketing available and therefore is crucial to business, whether brick and mortar or solely web-based. Where competition is fierce, you must be fiercer.